EASTCOAST BEVERAGES

As part of a design brief at TAFE, I participated in a branding project for Eastcoast Beverages, where we were challenged to redesign their existing juice label for potential commercial use. The project focused on refreshing the brand’s visual identity while staying true to its heritage and core values. Alongside the label redesign, I also developed a suite of social media assets and advertising concepts to support the brand's marketing strategy. This project allowed me to explore cohesive brand storytelling across both print and digital platforms, while applying industry-standard practices in packaging and promotional design.