(DISCLAIMER: THIS IS A PERSONAL PROJECT, NOT A REAL CLIENT)
All graphics and logos are designed and copyrighted by Designsbyzu for this project
TYPEFACE & COLOUR PALETTE
PESTO FRESCO REGULAR
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l m n o p q r s t u v w x y z
123456789
main
secondary
secondary
#0071BC
#FFDE59
#F5F0E6
Daily Yolk is a conceptual breakfast club brand designed to evoke cozy mornings, comfort food, and everyday ease. The identity is built around a soft, calming palette of blue and cream, capturing the quiet charm of slow starts and feel-good rituals.
INSTAGRAM FEED
APPROACH
I created a social media approach for Daily Yolk that reflects its warm and playful brand identity. The feed combines professional food and coffee photography with lifestyle imagery and branded graphics to create a consistent and inviting look. Each post was designed to balance aesthetic appeal with a sense of authenticity, making the cafe feel approachable and community-driven.
GOALS
The goal was to build strong brand recognition, highlight hero products, and attract new customers while fostering a sense of belonging for regular visitors. By showcasing both the dining experience and the atmosphere, the feed positions Daily Yolk as a go-to spot for comfort, connection, and everyday indulgence.
CONTENT PILLARS!
Content pillars are the key themes to guide social media posts, graphics and videos. They keep posts consistent, varied and aligned with the brand's identity
1
CAFE SHOWCASE
Close-ups of signature dishes (eg, runny eggs, pancakes, avo toast)
Reels of food & prep ( eg, yolk cracks, latte pours)
Seasonal specials/deals highlighted with bold graphics
Reels and images showing cafe vibes (ambient shots/sounds, background chatter)
2
LIFESTYLE + COMMUNITY
Photos of friends laughing over food or drinks
UGC content (customers reposting their meals etc)
Event highlights (eg, trivia nights, live music, community brunches)
Interactive story polls or quizzes to boost engagement
Weekly giveaways (free coffee for the first 10 customers of the day)
3
BEHIND THE SCENES
Staff spotlight (Meet the team)
Kitchen prep + cooking moments
Day in the cafe (mini vlogs/reels)
Barista challenge videos (who can pour the best latte art)
Pastries/food going into the oven
Morning deliverers (crates of fresh bread, fruit or eggs arriving)
Staff b-roll shots
POSTING FREQUENCY!
FEED POSTS
4-5 posts per week (mix of food, lifestyle and graphics)
STORIES
Daily (polls, reposted tags, photos or behind the scenes)
REELS
1-2 per week (trending audio + food/lifestyle focus)
CAMPAIGN IDEAS!
SECRET MENU SUNDAYS
Drop a limited-time "secret menu item only revealed on Instagram stories (creates urgency + exclusivity)
CRACK THE YOLK
Post a riddle or puzzle on Instagram story. First person to DM the right answer wins a prize
DAILY YOLK PLAYLIST
Share a weekly Spotify playlist that matches the vibe of the cafe. Invite customers to add songs
